Step 1
Nominate or Let Us Choose
Providers already collecting donations can partner directly with Bushido. Those who are not yet collecting can nominate a charity of their choice, or let Bushido select a charity demonstrating positive local impact.
A Bushido Initiative
Every Booking Can Make a Difference. We Double It.
The Donation Doubler is a Bushido initiative that gives accommodation providers a simple, no-cost way to add a 10p optional donation to every booking — and Bushido doubles every penny collected.
- No Cost to Providers
- Optional for Guests
- Bushido Match Funded
- Charity Nominated
Simple to Add. Powerful in Impact.
Guests are offered an optional 10p donation at the point of booking through your existing payment provider. There is no minimum, no cap and no cost to the accommodation provider.
Bushido collects all donations into a segregated account and matches the full amount — doubling it — before crediting the nominated charity as advertising spend. Every transaction is visible on the ledger to all connected parties.
Watch Overview
Donation Doubler in Action
Behavioural Science
Match Funding. Proven to Work.
Evidence consistently shows that match funding significantly increases donation rates. The Donation Doubler is built on this principle — guests give more when they know it will be doubled, and providers benefit from a stronger ESG and brand story at zero cost.
Why It Works
Guests donate more when contributions are matched
Providers gain ESG credibility at no cost
Charities receive double the value of every guest donation
Full ledger transparency builds trust with all parties
Join in Three Simple Steps
Step 2
Add to Your Payment Page
Bushido covers all costs associated with adding the donation option to your payment checkout. Nothing is required from your IT or finance team beyond an initial agreement.
Step 3
Build Brand Awareness
Bushido requires the charity to notify their donors that the accommodation provider is their sponsor — driving brand awareness and potentially increasing bookings.
The Numbers
10pOptional guest donation per booking
2×Every donation doubled by Bushido
£0Cost to the accommodation provider
Transparency You Can Trust
The full donation ledger is accessible to all connected parties. Bushido holds collected donations in a segregated account and credits the nominated charity with an equivalent amount in advertising spend. There is no limit to the total amount matched.
- Segregated donation account — funds never mixed with operating capital
- Full ledger visibility for providers, charities and Bushido
- Charity credited with advertising spend equal to matched total
- No cap on total matched donations
Ready to Add the Donation Doubler to Your Property?
Join the Bushido network and give every guest the chance to make a difference — at no cost to your business.